Apppl Combine – Marketing & Advertising Agency reposted this
FDI | Invest in India Market Entry Strategy & Implementation | Li Top Voice | Award Winning Strategy, Business, Brand & Marketing Leader | Building Successful Brands from Scratch to Success and Beyond | 50 Under 50
Want to relaunch in India, if it didn't work out earlier? Re-entering a market where a brand previously failed requires strategic planning and execution. Here are the steps we Fox&Angel think one should consider... 1. Analyze Past Failures: Understand and address previous mistakes. 2. Conduct Market Research: Assess current market conditions and consumer behaviour. 2. Localize Offerings: Adapt products and marketing strategies to local preferences. 3. Build Local Partnerships: Leverage local expertise and networks. 4. Revise Business Model: Be flexible and test with pilot programs. 5. Strengthen Brand Image: Rebrand if necessary and communicate improvements. 6. Ensure Regulatory Compliance: Understand and adhere to local laws. 7. Gather Customer Feedback: Continuously adapt based on feedback. FDI Audit & Aftercare can play a big role in.. 1. Risk Mitigation: Identify and address potential issues early. 2. Performance Monitoring: Track progress and make data-driven decisions. 3. Compliance and Governance: Ensure legal and regulatory adherence. 4. Operational Efficiency: Optimize processes and resource allocation. 5. Relationship Management: Maintain strong local stakeholder relations. 6. Strategic Insights: Stay competitive with market trends and future planning. Conclusion Combining lessons from past failures with thorough research, localization, strong partnerships, and effective FDI audits and aftercare will greatly enhance the chances of successful re-entry and sustained growth in the new market. For more extensive support to relaunch in India, contact us at services@foxnangel.com or simply Inbox me. #globalexpansion #relaunch #Globalsuccess #investinindia #growwithindia #Marketingstrategy #strategyconsulting #strategy #marketing #advertising #marketgrowth #leadership #quotation Apppl Combine – Marketing & Advertising Agency Few of the Brands who couldn't succeed, earlier. Metro Cash & Carry Ind Private Limited.- Couldn't compete with local wholesalers and retailers. Carrefour - Exited the market due to failure to scale up operations. TescoeBay- Struggled to expand due to stringent foreign investment regulations. Häagen-Dazs Shops - Couldn't cater to Indian taste preferences and price sensitivity. PizzaExpress - Exited due to inability to compete with local pizza chains. Taco Bell - Struggled to find a market fit. Mothercare PLC - Exited due to stiff competition and operational issues. OldNavy SV - Decided against entering due to market conditions. Danone - Exited due to low sales and high competition in the dairy sector. Mitsubishi Corporation Motors - Struggled with low sales and high competition. LeEco - Exited due to financial issues and inability to compete.