By Callbox Singapore
05/16/2017 Regardless if it’s a small
consulting firm or a large consulting organization, Consulting companies are
having a hard time because they’re marketing services to people without knowing
if they need their services or not. Selling a product is easier because you are
offering solutions to a customer’s need or want. However, selling a service
means selling the value of your relationship with your clients and it’s harder
to measure the quality of service especially if you’re new in the industry.
Consulting firms must focus
their marketing efforts and resources on what’s important and refrain from
spending their time, effort and money on things that aren’t even working for
In order to maximize the
marketing team’s efforts and resources, consulting firms must spend on the
following when selling their services.
Marketing planning is important
in every business. For marketing teams in a consulting firm, thorough planning
is needed to achieve your marketing goals. Planning can help you determine what
marketing strategy works for your organization.
Here’s how you should plan A Marketing Planning
Process for a Professional Services Firm from Rattleback.
One way to reach out to
prospects is through email blast. It is the easiest and the cheapest way of
providing information and letting your target market aware of your company.
With the right targeted list,
you can deliver the right message to the right people easily.
How to create attention-getting
Personalize your message. Address the email directly to them by
using their name in the email. Create a message that emphasizes the current
need or issues of your audience.
Stress the benefits of your service.
Here’s a sample template that
we use to send out emails to our prospects.
Leng Kee Road, SiS Building,
We know that many companies in
Singapore are spending big money in tracking all of their company’s expenses.
We’ve recently develop a payment
tracking software and we just finished testing it out. The results blew us
Call +65 1234 5678 for a free demo
of our services that will allow you to:
- Pay and Receive payments
- Keep track of all of your
customer’s payments, real time
- Improve your cash flow
Related source: Email Marketing
Statistics in 2017
Here are some pointer on email
marketing you could check into:
What’s the Next Step in Sending Event Emails?
A Few tips on using Email Marketing for Events
5 Things Every Prospecting Email Must Have Before Hitting
Another way of reaching out to
prospective customers is through cold calling. This is the fasting way of
knowing whether your prospect is interested or not. Cold calling is necessary
to grow your consulting business. Contacting
prospects to know if they’re qualified for your business
is important because it lets you identify which prospect to nurture and follow
up and which ones are not worth your time, money and efforts.
Related: Marketing Starter Kit for
your Consulting Business in Singapore
One way of letting your
audience become aware of your company is by providing helpful content with
relevant information. However, you must not overload your audience with
information. Instead, create high quality contents stressing the only benefits
that they can get when they consider your service depending on their needs and
Rattleback created a Content Marketing Wheel to think about what type of
content and topics to have.
Here’s an example of how they
apply their Content Marketing Wheel to their content marketing campaign.
As of April 2014, this is how
this collection of content has performed for us:
Site Visits: 2,780 page views (~40% to the
flagship content + ~60% to our ancillary content designed to attract potential
Email Subscribers: 152
Consulting firms create
different marketing campaigns on almost everything just to generate income for
their business. Their marketing teams should focus on spending their marketing
efforts and resources on the things that matter. Planning, direct mailing, cold
calling and online content are where they’re supposed to put their efforts on
to help them increase their customers and generate more income to grow their
off your consulting business with an effective lead generation program!
Get qualified consulting
leads and customers today! Dial +65
About This Author
Founded in 2004, Callbox has evolved into a specialist provider of Multi-Touch Multi-Channel Marketing solutions for businesses and organizations worldwide. Its core competencies include Lead Generation, Appointment Setting, Lead Nurturing and Database Services, delivered through its proprietary mar…
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