Katartizo Pte Ltd

Beyond strategies and partnerships, brands now have another tool in their promotional arsenal. #MarTech blends big data insights for retailers to compete more effectively and offer a premium service. From #AI-driven chatbots enhancing engagement to integrated stacks revitalising brand identity, this guide uncovers how Asian brands leverage technology to reshape the customer journey. In the landscape of data challenges, a study by Informatica highlighted that complexity and fragmentation stand as top concerns for CDOs, especially in the Asia Pacific. An astounding 82% of Asian organisations harness over 100 data sources, with an impressive 32% utilising more than 1,000 sources—outpacing other regions. Read on to find out how #MarketingTechnology sets brands up for customer engagement and conversion success for higher #sales and #brandequity. #Baozun #BaozunAsia #Omnichannel #eCommerce #SocialCommerce #RetailIndustry #ArtificialIntelligence #DataDriven #CustomerEngagement

#Concerts are back in full swing in Asia. People can’t wait to jam to their favourite tunes live. Taylor Swift's rewriting the rules. From her re-recordings to the mammoth Eras Tour, Taylor Swift appeals across the generations from #GenZ to #GenX. In Southeast Asia, over 8 million fans vied for her concert tickets in #Singapore, driving #creditcard sign-ups by the hordes for a sliver of chance to get a ticket. #TaylorSwift's influence is expected to exceed $1 billion in ticket sales, impacting #retail businesses, #hotel prices, and airfare. Meanwhile, fans around the world create lasting memories. #Baozun #BaozunAsia #Omnichannel #PopCulture #MusicIndustry #UMG #Hotels #Airlines #Festivals #Entertainment #HospitalityIndustry

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With Gen Zs taking the spotlight in #Asia, it's crucial for brands to capture their attention and loyalty. By 2025, this dynamic group will make up a quarter of the Asian population. However, #GenZ has unique traits and experiences, having entered adulthood during a worldwide pandemic. To keep Asian Gen Z #consumers engaged with your brands, it's crucial to build a real relationship with them. It's important for brands and agencies to understand their #culture, appreciate their passions, and honor their aesthetic #Retail choices. #Baozun #BaozunAsia #ConsumerBehvaior #ConsumerInsights #Phygital #Omnichannel #SocialCommerce #CustomerExperience #Payments

With the emergence of smart home devices and #voiceassistant, the market is expected to generate $43.91 billion this year, with much growth in the coming years. Southeast Asians are also early beneficiaries of this new #eCommerce wave with 72% reshaping their #onlineshopping methods with vCommerce. While it’s still a relatively new #technology, brands and retailers can already adopt vCommerce solutions into their user experience journey. Businesses can tap into the convenience, #personalisation, and #accessibility offered to offer a premium customer experience. Find out how this can be implemented practically today. . #Baozun #BaozunAsia #Omnichannel #SocialCommerce #AI #DigitalTransformation #CustomerExperience #TechInnovation

Coming in hot, the vibrant sneakers industry is set to drive the #footwear market in Southeast Asia. Expected to see almost 3% growth by 2024 with an estimated market volume of 31.77 million pairs by 2028, this industry has gone from being a personal #fashion statement to an industry juggernaut for #athleisure and street fashion. There is a global trend toward #sneakers and athletic wear, primarily driven by comfort and loosening dress codes, like ‘Zoom casual’. In Singapore and wider Asia, this trend is even more pronounced than in the West for their choice of #shoes due to the year-round hot weather. The sneaker culture shows no sign of slowing down. Discover the economic factors and evolving consumer preferences shaping this thriving market in #SoutheastAsia. #Baozun #BaozunAsia #Omnichannel #eCommerce #SocialCommerce #RetailIndustry #EmergingMarkets #Streetwear #FashionIndustry #Retail

The second-hand fashion luxury market keeps getting bigger - already thrice the size it was three years ago and worth an estimated $100-200B globally. Driven by a strong distaste for wastage and #environmental pollution, consumers are more conscious of the repercussions of their #clothing purchases and are moving towards sustainable alternatives. As the stigma of owning second-hand goods dissipates in Asia, brands should pivot towards a more #sustainable business model. Today, the pre-owned market is promising with new opportunities for revenue growth. Brands can tap on the existing capabilities and following from multiple platforms. #eCommerce retailers can play their part to save the earth and serve communities-in-need. #Baozun #BaozunAsia #SocialCommerce #Omnichannel #FashionDesign #SustainableFashion #LuxuryBrands #CircularEconomy #Reuse #Retail

With new and innovative opportunities for brands to reach, we expect to see an increase in #omnichannel marketing strategies that combine the power of mobile and social media with traditional channels this year. The shifting landscapes for #mobilecommerce call for more creative ways and sophisticated targeting techniques to reach target audiences. Guiding users throughout the entire customer journey will become extremely important. With new innovative in-app developments, brands must be highly mindful of their creative direction to ensure a consistent return on ad spend for #eCommerce. Find out more about mCommerce today with an in-depth analysis by Nativex. #Baozun #BaozunAsia #eCommerceMarketing #TikTok #eCommercetrends #MarketInsights #SocialCommerce #AdvertisingStrategies #SocialMediaMarketing