ETP Group | AI-Powered, Cloud-Native Retail Solutions

Unified Commerce Solutions for Retail Businesses

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Explore Unified Commerce

Helping retailers simplify operations, reduce costs, and enhance customer experiences with smart, integrated solutions.

Brands That Trust Us

Retail Solutions That Drive Impact

Brands Empowered Worldwide

Countries with ETP Solutions

Installations Till Date

0M+

Consumers Served Every Year

$0B+

Merchandise Sold Annually

Happy Users Across the World

Transformative Solutions to Power the Future of Retail

ETP V5 - Omni-channel Retail Solution
A secure, scalable omni-channel solution that seamlessly integrates physical and digital retail—creating extraordinary value for large- to mid-scale retailers while enhancing customer engagement and fulfillment.
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Ordazzle - e-Commerce Management Platform
An AI-powered, cloud-native platform designed to optimize multi-channel e-Commerce, enhancing operations across the entire value chain for faster, smarter, and more profitable growth.
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ETP Unify - Unified Commerce Retail Platform
A single, cloud-based platform that synchronizes sales, inventory, customer data, and promotions in real-time—delivering seamless retail operations with minimal IT overhead.
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ETP V5 - Omni-channel Retail Solution
A secure, scalable omni-channel solution that seamlessly integrates physical and digital retail—creating extraordinary value for large- to mid-scale retailers while enhancing customer engagement and fulfillment.
Learn More
Ordazzle - e-Commerce Management Platform
An AI-powered, cloud-native platform designed to optimize multi-channel e-Commerce, enhancing operations across the entire value chain for faster, smarter, and more profitable growth.
Learn More
ETP Unify - Unified Commerce Retail Platform
A single, cloud-based platform that synchronizes sales, inventory, customer data, and promotions in real-time—delivering seamless retail operations with minimal IT overhead.
Learn More
ETP V5 - Omni-channel Retail Solution
A secure, scalable omni-channel solution that seamlessly integrates physical and digital retail—creating extraordinary value for large- to mid-scale retailers while enhancing customer engagement and fulfillment.
Learn More

Trusted by Leading Global Retailers

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The Business Value of ETP Unify

Real-time Inventory Visibility

Optimize stock levels across all channels. Prevent stockouts, boost order fulfillment, and unify inventory management for an endless aisle experience—lowering costs and increasing turns.

Seamless omni-channel Experiences

Effortlessly transition between touchpoints—whether browsing online or purchasing in-store—for an integrated journey that enhances satisfaction and builds lasting loyalty.

Unified CRM & Promotions

Get a 360-degree customer view of GDPR compliance. Boost upselling/cross-selling with clienteling & optimize promotions—fueling customer-centric growth

One Version of Truth

Eliminate product data errors with a unified PIM across brands, e-Commerce channels, and vendors—maintaining a consistent product catalog in stores.

Powerful Order Fulfilment

Perfect order fulfillment with a unified inventory view, seamless logistics integration, and real-time insights—reducing costs, speeding delivery, and ensuring accuracy.

AI-powered Profitability

Boost cart conversions with seamless billing, returns & recommendations, while AI-powered OMS (Order Management System) detects fraud—driving profitability & sales growth.

Explore All Benefits

Transforming Possibilities through Innovation

2008
2008
Entry into the Philippines
ETP introduced its ETP V5.2 solution in the Philippines, gaining traction by signing large deals with leading retailers, including BIR and Mall accreditation.
2016-19
2016-19
Entry into China and South Korea
ETP signed global customers in these two markets and localised the software to work with the regulations and languages of these countries.
2023-24
2023-24
Launch of AI-Powered Cloud Native Platforms
ETP launched its Ordazzle Platform for e-Commerce in 2023, which has the functionality of OMS, PIM, WMS, and a powerful AI. In 2024, ETP launched the ETP Unify Platform for retailers that has one central database and features POS, CRM, Inventory, Promotions,, OMS, PIM, WMS, and a host of AI use cases.
Present
Present
Steady Global Growth
Over the years, ETP has grown to serve over 17 countries across Asia Pacific, India, and the Middle East, working with some of the most respected retail brands.
1988
1988
The Beginning
ETP Group was founded by Naresh Ahuja, marking its entry into the enterprise retail software industry.
Early Years
Early Years
Building the Foundation
ETP initially focused on developing packaged software solutions in collaboration with Indian companies, laying the groundwork for its future innovations.
1994
1994
Strategic Partnership with IBM
ETP partnered with IBM, enabling the company to scale its solutions on the IBM i-series platform and reach more enterprise clients.
1997
1997
Global Expansion with Intentia
ETP formed an alliance with Intentia (now a part of Infor), creating a global service delivery team with offices in London, New York, and Singapore.
2004
2004
Acquisition
The Intentia business was acquired by Symphony Capital, Palo Alto.
2005
2005
Launch of ETP VX in Singapore, Dubai, and India
ETP introduced its flagship product, ETP VX Retail Solution—a powerful 4th-generation retail platform designed to help retailers move towards a proactive and flexible business model. It quickly gained popularity among leading retail brands.
2007
2007
Entry into Indonesia
ETP introduced its ETP V5.2 solution in Indonesia, gaining traction by signing large deals for thousands of stores, further strengthening its presence in Southeast Asia.
2008
2008
Entry into the Philippines
ETP introduced its ETP V5.2 solution in the Philippines, gaining traction by signing large deals with leading retailers, including BIR and Mall accreditation.
2016-19
2016-19
Entry into China and South Korea
ETP signed global customers in these two markets and localised the software to work with the regulations and languages of these countries.
2023-24
2023-24
Launch of AI-Powered Cloud Native Platforms
ETP launched its Ordazzle Platform for e-Commerce in 2023, which has the functionality of OMS, PIM, WMS, and a powerful AI. In 2024, ETP launched the ETP Unify Platform for retailers that has one central database and features POS, CRM, Inventory, Promotions,, OMS, PIM, WMS, and a host of AI use cases.
Present
Present
Steady Global Growth
Over the years, ETP has grown to serve over 17 countries across Asia Pacific, India, and the Middle East, working with some of the most respected retail brands.
1988
1988
The Beginning
ETP Group was founded by Naresh Ahuja, marking its entry into the enterprise retail software industry.
Early Years
Early Years
Building the Foundation
ETP initially focused on developing packaged software solutions in collaboration with Indian companies, laying the groundwork for its future innovations.
1994
1994
Strategic Partnership with IBM
ETP partnered with IBM, enabling the company to scale its solutions on the IBM i-series platform and reach more enterprise clients.
1997
1997
Global Expansion with Intentia
ETP formed an alliance with Intentia (now a part of Infor), creating a global service delivery team with offices in London, New York, and Singapore.