Frontstate is the leading Asia B2B Market Research agency with full offices in China, India, Indonesia, Thailand, Singapore and Vietnam.

We help MNCs to identify and maximize B2B opportunities:

B2B MARKETS
Where are your best Asian B2B markets opportunities?
We determine the B2B market potential in targeted geographical locations, allowing your business to prioritise trade areas and markets. Market sizing can be done at any level of geographic detail, from lifestyle clusters to states or countries.
COMPETITORS
How can you make your competition work for you?
Through mapping and benchmarking of your Asia based competition we reveal the advantages that the top contenders have. We uncover how they are leading their markets. so that you can learn quickly, apply best practices to your business, innovate and leapfrog the competition.
CUSTOMER
Who really are your B2B customers in Asia?
We help clients to better profile their customers. We uncover their
needs and wants, usage-attitude-purchase decisions towards your products and services, and review their budgets and purchasing habits.
ACQUISITION & RETENTION
What is your game plan for B2B customer acquisition and loyalty-building in Asia?
Acquiring new customers often requires substantial investment.
Frontstate consultants analyze key factors to optimize your resources,
while targeting the right B2B customer segments in China, India,
Indonesia, Malaysia, Thailand, and Vietnam.
PRODUCTS & SERVICES
How do you innovate for better return on new product introduction in Asia?
After identifying your customers’ unmet needs, you may need to provide a new range of products and services. The wrong innovation will come with a big price tag. We help our clients test new products and services at the conceptual stage, and visualize the enterprise market scenarios.
PRICE
Why should you invest in pricing analysis and optimum pricing in Asia?
The right price at the right place gets your customer to buy in. Through
a B2B quantitative study, we demonstrate the price sensitivity of your
products and services to different customer segments. Get the price right!
CHANNELS
How can you identify and motivate strategic collaborators to enhance your distribution framework in Asia?
We help clients with their channel management strategy; to develop
effective protocols for collaborators to work in concert.
SALES FORCE EFFECTIVENESS
How can you boost your Sales Force Effectiveness in Asia Pacific?
We can help you to evaluate and identify pain points of your Asia sales
force and set effective KPIs.