By GTP - Singapore Cross Cultural Intercultural Training
10/05/2012 Cross Cultural Intercultural Training Singapore - GTP Global Training PartnersWorking across cultures is usually more interesting, if not always
more enjoyable, than if we were just doing business with our
own nationality. It is most likely that many of “the ways we like to do
business” are quite familiar among our cross-cultural colleagues and
clients.
Conversely, there are several extremely important areas of
interaction between culturally diverse people which can probably never
be standardized. And these are the areas which provide major surprises –
and costly pitfalls. How can we anticipate these differences and work
effectively?
The essence of workplace productivity is communication. No matter
how well we think we understand one another, communication is
difficult. How often do we hear statements like “He doesn’t get it!” or
“She didn’t hear what I was saying.” Communication is at the heart of
many of the issues we face when working across cultures.
I recently delivered a coaching session for a German CEO overseeing
Asia for a German car manufacturer. He was having some challenges
communicating with his Asian colleagues.
He started by saying, “Brian, I have this amazing diverse team of
managers spread across Asia. But sometimes when communicating I am not
sure if they misunderstand me or they are just giving me resistance.”
“Why do you say that?” I asked.
“A perfect example just happened last week. I asked my Malaysian
manager if he could get his report to me by Thursday.” He responded
clearly, ‘Yes, I will try.’
“By the end of the day on Thursday I had no report. I sent over an
email to him reminding him about the report and I received no response.
When I still had not received the report by Friday morning I picked up
the phone and gave him a call. He said he would send it as soon as
possible but when it had not arrived by noon I was quite upset.”
I replied, “When doing business across cultures, you may believe you
are communicating clearly, but you are probably headed for big
trouble. Most executives claim they try to adjust their English
language in a foreign business situation. The facts show that there are
still problems.
After one recent global management meeting, we asked a senior
Chinese executive how much he got from the discussion. He said, “Not
more than 50 percent.”
“How our message is interpreted and understood also depends greatly
on the cultural context in which it is received and the methods we use
to convey our communication (email, face-to-face, teleconference etc ).
In this case, when your Malaysian colleague said, ‘I will try,’ what he
was really saying was, ‘No chance’, I said.
“Well, how the heck am I supposed to know if ‘Yes’ means ‘Yes’ or ‘No chance.’?” the German manager responded.
“The way cultures communicate varies greatly and they are either
high-context or low-context communicators. In a high-context culture
like Malaysia – and most of Asia – the message is indirect and it is
your job to figure out what they are trying to tell you. A large part
of the meaning of an Asian’s communication is coded in their non-verbal
cues, eye contact, silence etc and they leave it up to you to
read-between-the-lines. In the case of your Malaysian manager, from his
perspective, he was quite clear that he could not meet your deadline.
Coming from Germany, where direct communication is valued and
rewarded, you ‘say what you mean and mean what you say’. Since
precision and quality are highly regarded in Germany it makes sense that
your culture wants to avoid any misunderstandings. But this often
comes across as confrontational, blunt and even crude to most Asians.”
Here are 10 tips to help you communicate more effectively across cultures in the workplace:
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