Lure Haven is Singapore’s leading retailer of premium Japanese fishing tackle. From our humble beginnings in a single-storey shophouse, we’ve grown into the nation’s largest specialty store for Japanese tackle — trusted by anglers of all levels. Located at 12 Hamilton Road, Singapore 209183, our store offers the widest range of products from top-tier Japanese fishing brands, covering every lure fishing discipline an angler can dream of. Our History It all began in 2004 — a group of passionate anglers, bound by friendship and a shared obsession for the sport, dreamed of creating a home for the lure fishing community in Singapore. After years of fishing side by side across the island, we envisioned a space where we could share stories, swap techniques, and pass on the knowledge built from countless hours on the water. A chance opportunity — and a few bold decisions — led to the birth of Lure Haven, tucked away in a quiet corner of Beach Road. With a modest selection of Japanese tackle and a whole lot of heart, we quickly became a go-to hub for lure fishing in Singapore. By 2023, our community had outgrown the original store, and we moved to our current home on Hamilton Road — a space big enough to welcome every new angler, story, and rod that came through the door. As our vision grew, so did our commitment. We began representing a world-class lineup of Japanese brands, bringing cutting-edge gear and techniques from Japan’s best straight into the hands of local and regional anglers. To this day, step into our store and you're likely to bump into familiar faces — anglers who’ve become friends, mentors, and part of our extended family. The fish may come and go, but the community remains. It’s the people and their passion that keep Lure Haven going strong.