Our Journey It all started with a golden recipe that got us business back in 1979. We started off with a humble bakery in Penang selling our homemade pineapple tarts which soon became a top favorite among the folks there. Business soared and by the year 2000, Pineapple Tarts Singapore have had a total number of 47 outlets selling pastries all around Malaysia. After realizing there was great demand even from our Singaporean customers, we decided to start an e-commerce and here we are! Our Mission Customers will always be our first priority, as long as you are happy, we are happy. It will be our goal to attend to every customers’ needs to the best of our capabilities . Quality is our next most important goal. Here at Pineapple Tarts Singapore , we aim to provide our customers with the best quality products we offer. We want our customers to have the first-hand experience on our pastries the same way we do!