By Serich Singapore

08/14/2025 Consumers today are increasingly concerned about the safety and quality of skincare products, especially in light of ongoing scrutiny by the Health Sciences Authority (HSA). Recent reports from the HSA have highlighted adverse effects linked to certain products, leading consumers to question the reliability of their favourite brands. Some of the reports had revealed that skincare products contained potent steroids, which can cause harmful side effects, as well as false claims regarding effectiveness in conditions such as eczema, chickenpox, psoriasis and insect bites. As a result, consumers faced serious consequences, including costly hospital visits or irreversible damage to their skin.
Amidst this uncertainty, SERICH stands out by undergoing rigorous evaluations from third-party testing entities, setting the gold standard in skincare. With an unwavering dedication to quality, safety, and trust, SERICH establishes itself as the gold standard in the industry, alleviating consumer concerns about potential harm and upholding the highest standards of integrity.
In the following sections, we will explore the key factors that make SERICH proud to set the gold standard in skincare.
What sets SERICH apart from others?SERICH is committed to excellence through 4 key factors: Good Manufacturing Practice (GMP) certification, EWG verification, PETA certification and Dermatologist-tested. First, our moisturising cream is produced in a Good Manufacturing Practice (GMP) facility based in Singapore. A GMP certificate is a hard copy certificate issued by the HSA attesting the compliance of a manufacturer with the applicable GMP standard following an inspection of the manufacturer conducted by the HSA. GMP certification is a rigorous process that guarantees our products are consistently produced and controlled according to quality standards. This means that when you choose SERICH, you are choosing a product that has been meticulously crafted to provide the best care for your skin.
Moreover, SERICH is proud to be EWG Verified, a designation that signifies our commitment to transparency and safety. The Environmental Working Group (EWG) is a trusted nonprofit environmental group that evaluates products based on their ingredient safety and environmental impact. By meeting EWG’s stringent criteria, SERICH ensures that our moisturising cream is free from harmful chemicals and is safe for all skin types. This level of quality assurance is unparalleled in Singapore’s skincare market, where many products lack such rigorous evaluations.
Third, SERICH is also PETA certified, affirming our commitment to cruelty-free practices and using plant-based ingredients. We believe that beauty should never come at the expense of animal welfare. Lastly, SERICH moisturising cream has been dermatologist-tested in clinical trials and is non-irritating for both sensitive and normal skin.
Your Trusted Skincare Solution for Safety & Quality AssuranceWith the recent rise in reports of skincare products causing adverse effects, it’s more important than ever to choose a brand you can trust. SERICH embodies this trust, providing consumers with peace of mind knowing that our moisturising cream is backed by rigorous quality assurance, safety standards, and ethical practices.
Imagine applying a moisturising cream that not only hydrates your skin but also comes with the assurance that it has been crafted with care, tested for safety, and is free from harmful ingredients. With SERICH, you can experience our skincare products without the worry.
Join the growing community of satisfied customers who have made the switch to SERICH and enjoy the peace of mind that comes with using a product that truly cares for your skin. Join our email subscription or visit our online shop to discover the difference SERICH can make in your skincare routine.