The Singapore Swim Centre started out as a solution to students experiencing difficulty in finding a swimming coach and coaches experiencing difficulty in finding swimming students. In the past, students found swimming coaches through the use of a Facebook group. The service was unregulated, inconvenient, and time-consuming. There was no guarantee of a match, and was completely manual.As with classified ads you find in newspapers, with time, potential matches will overlook or ignore the posts in the group. Coaches are left in a continuous search for students, and the students’ search for a swimming coach is unnecessarily extended.The Singapore Swim Centre recognised that there is a need to create a separate platform, dedicated both to coaches and students, so that every student finds their desired coach and vice versa.