The Pride

Overview
Products

61 Robinson Road, Central, 908186
67619100
http://pride.kindness.sg/

About The Pride

Established January 2017

Our Ah Gong once called us ‘champion grumblers’. Indeed, our reputation precedes us – the ability to grumble about anything under the sun has become a trademark of our people. Yet, beneath this posture of detachment lies a nation of individuals who rally for one another, much like a pride of lions. The Pride originates from the sunny island of Singapore, where you’ll never be able to escape the big cat imagery however hard you tried. Also a subtle homage to Singa the Lion, The Pride constitutes a collective effort towards building a kinder and more gracious Singapore. We exist to share stories of goodness which often fly under the radar, and meaningful pieces of food for thought. Come with us on a journey to discover honesty, humour and hope.